The Montclair Brand
Montclair’s Brand Commitments
Provide Access and Excellence
We teach students how to learn by engaging them in the classroom and beyond, through research and hands-on experiences, extracurriculars and public service. We operate efficiently to keep tuition affordable, and we deliver education flexibly to help students balance family, work and school.
Offer Expertise with Humility
We work as true partners with the communities we serve, leveraging the University’s knowledge and resources to help them meet their goals while valuing their contributions and learning alongside them as peers.
Embrace Discourse and Fairness
We treat everyone fairly and respectfully, and honor the rights of all humans. We value and encourage respectful discourse, recognizing that the exchange of ideas and the dissemination of new knowledge sustains discovery and is fundamental to democracy.
Innovate with Integrity
We respond flexibly and nimbly to changing circumstances, foster creativity, take intelligent risks and actively seek new approaches while holding each other accountable and using wisely the resources entrusted to us.
Embrace Local and Universal Aspirations
We are a national university that is proud to be of, by and for New Jersey. We serve our state’s dynamic, varied communities while also fulfilling our obligations to serve our country, our planet and the enduring truths that bind humanity as one.
Montclair’s Brand Pillars
Accessibility
Creating opportunities for students from all backgrounds through approachable pathways, supportive resources, and broad access to higher education.
Academic Success
Providing the programs, support services, and learning experiences that empower students to achieve their educational and professional goals.
Affordability
Delivering a high-quality education at a competitive cost, helping students maximize value while minimizing financial barriers.
Inclusion
Fostering a welcoming and supportive community where diverse perspectives, experiences, and identities are valued and respected.
Flexibility
Offering adaptable learning options, schedules, and pathways that meet students where they are and support their evolving needs.
Outcomes and Rankings
Demonstrating measurable student success through strong career outcomes, social mobility, academic excellence, and national recognition.
How to represent the Montclair Brand
UCM brings Montclair’s mission to life through storytelling that highlights the people who make it real every day – our students, faculty, staff, alumni and community partners. Their stories show what belonging looks like, how opportunity takes shape and how individual journeys connect to something greater.
As a member of the Inside Montclair community, we encourage you to review the Montclair Brand Manual, Editorial Style Guide, and other resources below to ensure we are speaking with one unified voice. Maintaining our brand standards is on all of us. If you have any questions about brand messages or our visual identity, reach out to our Creative Director, Randi Rosh.