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    1. Research

      San Diego Mosque Shooters’ Manifesto Includes 38 References to Mass Shooters and 11 References to the “Great Replacement” Conspiracy

      Researchers from Montclair State University’s Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of

      Graphic of mean comments coming out of a laptop.
    2. Research

      Bad Bunny Dominates Buzz Metrics With 892.8% More Mentions and 3× the Search Interest vs. Kid Rock

      A study by Montclair State University faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the

      Bad Bunny left side and Kid Rock on the right side, comparison view.
    3. Research

      Beyond Turnout: What Gen Z’s Social Media Reactions Reveal About the 2025 New Jersey’s Gubernatorial and NYC’s Mayoral Elections

      This study explores Gen Z’s social media reactions to two pivotal elections held on Nov. 4, the New Jersey gubernatorial election and the

      Header image of three posts discussing the mayoral and governor races.
    4. Research

      “R-Word” Slurs Triple on X After Donald Trump’s Thanksgiving Post Used the Word

      A joint study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in

      Graph showing many posts used the "r-word" after Donald Trump's Thanksgiving event.
    5. Research

      Montclair Study: Data Suggests Political Posts on X are Inconsistent with Voter Behavior

      A study from Montclair State University researchers in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the

      Bar graph showing results of X posts compared to Voter Behavior.
    6. Research

      Interest in “Pumpkin Spice” simmers down in 2025, Montclair social media analysis finds

      *Social media posts reflect fatigue about pumpkin spice, concerns about price increases, and a growing mockery/memes* MONTCLAIR, N.J.-- A

      A graph chart showing three years' worth of data with sharp dips in orange in semi-frequent intervals.
    7. Research

      Social Media Study: Swift-Kelce Engagement Dramatically Boosts Engagement for Brands

      The Power Couple's Engagement created a 96% increase in NFL discussion and a 63% boost for Ralph Lauren, while 82% of social media posts

      A man and a woman embracing. He is on the left wearing a dark shirt and she is on the right wearing a striped dress.
    8. Research

      Online QAnon related voices are making 64% fewer posts about human trafficking

      MONTCLAIR, N.J.- July 24, 2025-A joint social media study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter

      A graphic depicting online activity on the human trafficking topic measured against time.
    9. Research

      Social Media Study: Chiefs Fatigue and "Rigged" Conspiracies, Not Taylor Swift, Dominate Super Bowl Chatter

      Outside of loyal Kansas City Chiefs and Taylor Swift fans, a new study released today suggests football and pop music followers are growing

      A group of people facing each other sitting on couches watching a football game. There is a table in the middle with pizza.
    10. Research

      Use of the Slur “retard” Triples on X After Elon Musk Shares the Word in a Post

      A joint study released Jan. 10, 2025 from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for

      A graphic with blue and white lettering showing a rise in the use of a slur on the platform X.