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Research
Montclair Social Media Study: Pride Month and LGBTQ Branding Backlash Driven Largely by QAnon and Popular Extremists
In a collaborative study of 68,481 posts on Twitter (recently rebranded as X) from 2022, Montclair State University faculty identified the
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Research
Montclair Social Media Study: Negative Emotions on Social Media Dominate Gen Z Presidential Election Discussion as Voting Decisions Near
More than One Million Social Media Posts were Studied A new study released May 2, 2024 by a team of faculty from the Joetta Di Bella and
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Front Page News
How Montclair Discovered the ‘Secret Sauce’ for Social Media
Burning Questions: No topic is too hot for President Jonathan Koppell in the ‘Red Hawt’ wings challenge
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Research
Montclair Study: Guinness and St. Patrick’s Day are the Equivalent of the Fall Season and Starbucks Pumpkin Spice Latte
A study on brand sentiment around St. Patrick’s Day shows the iconic beer company dominates the conversation from the bar to the kitchen to
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Research
Valentine's Day 2024 Trends: Money Can Buy Love and Chocolates
"Joy" is the Dominant Emotion Found in the Social Media Data Analytics Study To explore how social media users feel about Valentine's Day
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Research
Montclair Study: Taylor Swift, Super Bowl and Social Media Conspiracy Theories Suggest Record Viewing and Online Chatter
Is Taylor Swift about to help set a record for Super Bowl ratings and overwhelm online discussion around the “Big Game?” Based on a research
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