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    1. Research

      Montclair Drone Study: Nearly Half of Social Media Users are Afraid of Drone Sightings

      With a rash of nighttime drone sightings over New Jersey starting in late November and continuing through early December, a team of faculty

      A graph in circular form depicting a range of emotions experienced by online users over recent drone sightings. The graph shows that fear is the domination emotion.
    2. Research

      Negativity, Activism, Division, and Fatigue: Gen Z Social Media and the 2024 Election

      A team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and

      A graphic featuring five different photos depicting young people as well as podcaster Joe Rogan and Donald Trump.
    3. Research

      The Nightmare Before (Spirit) Christmas: Social Media Reacts to Spirit Halloween Stores Transitioning to Christmas in 2024

      Memes and and Innovative Partnerships Also Keep the Brand Leading the Halloween Discussion on Social Media MONTCLAIR, N.J.-- On Halloween

      A brown and white two-story building with signs promoting a Christmas store.
    4. Front Page News

      SCM News Lab Students Focus on 2024 Election

      Students to produce two “#Focus: Democracy Our Election: The 2024 Vote” specials with Gen Z emphasis to stream on Hawk Plus

      In a newsroom, three women, two seated at a desk and one standing between them pose with studio lights shining behind them.
    5. Research

      Pumpkin Spice is as Popular as Ever, 2024 Montclair Study Shows

      Despite fatigue and confusion over fall drinks releasing too early, social media is still crazy for Pumpkin Spice Latte season MONTCLAIR, N

      Birds eye view of a latte with a pretty foam design.
    6. Research

      ‘Rigged’ Presidential Debate Conspiracies Flooded Social Media Within Hours, Study Shows

      A joint study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in

      A graphic showing a spike in social media activity after the presidential debate on September 10, 2024.
    7. Research

      Montclair Social Media Research Studies Again Reach Global Audience in '23-24 Academic Year

      Faculty, staff and students collaborated on 10 projects, up from seven in '22-23 During the '23-24 academic year, researchers from the

      A Screengrab of a story on CNN.com featuring Taylor Swift, a popular young singer with blonde hair wearing long earrings. She is looking directly into the camera.
    8. Research

      Study: Coconut Tree Memes Lead to 1000% Increase in Positive Sentiment for Kamala Harris

      The popular TikTok and X posts have had a major impact on Harris' ability to reach Gen Z voters A study released on July 29, 2024 by a team

      A graphic showing various data points around social media memes related to VP Kamala Harris.
    9. Research

      Montclair Social Media Study: Pride Month and LGBTQ Branding Backlash Driven Largely by QAnon and Popular Extremists

      In a collaborative study of 68,481 posts on Twitter (recently rebranded as X) from 2022, Montclair State University faculty identified the

      A graphic showing social media data in list and circular bar form.
    10. Research

      Montclair Social Media Study: Negative Emotions on Social Media Dominate Gen Z Presidential Election Discussion as Voting Decisions Near

      More than One Million Social Media Posts were Studied A new study released May 2, 2024 by a team of faculty from the Joetta Di Bella and

      A graphic showing a voting box with a person holding a ballot.