Maryam Nezhadian

Biography

Maryam Nezhadian is an Assistant Professor of Marketing at Montclair State University. She earned her Ph.D. in Marketing, with a minor in Computer Science, from the University of Wisconsin–Milwaukee. Her research explores the intersection of marketing and artificial intelligence, with a focus on how marketplace relationships and interactions can be better understood through advanced data-driven methods. In particular, she applies natural language processing techniques to model consumer perceptions and communication, while also addressing key managerial issues in sales, branding, and content management. In the classroom, she emphasizes experiential learning by encouraging students to engage with concepts through hands-on experiences before framing them within broader theories and frameworks.

Research

Retailing, Sales, Digital Marketing, Marketing Analytics, Natural Language Processing, Large Language Models.

Publications

• Conference Proceedings: M. Nezhadian (2023). Transforming education: A comparative study of consumer preferences in online marketing courses pre and post covid-19. Marketing Management Association
• Conference Proceedings: M. Nezhadian (2024). Cross-cultural dynamics in crowdfunding: A multifaceted analysis of linguistic adaptation. American Marketing Association
• Other: M. Nezhadian (). Three Essays on an LLM-Based Approach and Its Applications in Marketing. University of Wisconsin-Milwaukee
• Conference Proceedings: M. Nezhadian (2025). Short yet insightful: adapting text analytics for short texts in marketing. American Marketing Association