Mark Kay

Biography

Dr. Kay teaches course in marketing, branding, sustainability, and corporate social responsibility practices. Dr. Kay studied at the School of the Art Institute of Chicago in Art, Design, and Film Studies. At the University of Chicago, he earned two masters degrees in the Fine Arts and at the Divinity School, studying aesthetics, ethics, and value theory. He received his MBA and Ph.D. degrees in Marketing from Baruch College at the City University of New York (CUNY). He has written on the case method of teaching and the process of team development. His award-winning cases include the Toys "R" Us entry strategy in Japan, the rise of the Performance Bicycle Shops, and the Tabasco Hot Sauce brand. During the 1990s, he worked with a team at Baruch/CUNY that developed a pedagogical seminar program for teaching marketing and logistics that were taught to faculty and industrial leaders in the Czech Republic and in Hungary. He also lead a team on the marketing of AIDS prevention programs at the Congress of Europe that was held in Vilnius, Lithuania in 1999. His research and teaching focuses upon branding, sustainability, healthcare, and corporate social responsibility practices. Recent research focus on well-being practices in the tradition of transformative consumer research, including neuroplasticity, and neurodiverse consumers.

Education

• BFA, School of the Art Institute of Chicago
• MFA, University of Chicago
• MA, University of Chicago
• MBA, Baruch College
• PhD, CUNY

Resume/CV

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Research

Publications

• Journal Article: A. Morris, A. Kornhauser, M. Kay (1998). Urban Freight Mobility: Collecting Data on Time, Costs, and Barriers Related to Moving Product into the Central Business District. Transportation Research Record: Journal of the Transportation Research Boad
• Conference Proceedings: M. Kay (1998). Promoting Inter-Organizational Connectivity in the Electronics Industry. Proceedings of the Academy of Marketing Science Conference
• Journal Article: M. Kay (1999). New Strategies in B2B Markets. E-Business Review
• Book Review: M. Kay (1999). Review of “Business to Business Marketing”, by Victor Hunter and David Tietyen,. The Journal of the Academy of Marketing Science
• Journal Article: M. Kay (1999). Critical Linkage on the Cyber-Frontier. Inquiry
• Journal Article: , A. Morris, A. Kornhauser, M. Kay (1999). Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain. Transportation Research Record: Journal of the Transportation Research Boad
• Journal Article: M. Kay (2001). New Strategies in B2B Markets. E-Business Review, International Academy of E-Business
• Conference Proceedings: M. Kay (2001). Internet B2B Marketing: Evolving Practices. Management Education for the 21st Century
• Journal Article: M. Kay (2001). New Strategies in B2B Markets: Pricing, Networking, and Supply Chain Management. 2001 Conference of the International Academy of E-Business
• Conference Proceedings: M. Kay (2000). Electronic B to B Markets: Process Drivers and Strategic Linkage. 5th International Conference on Global Business & Economic Development: Managing Global Business in the Internet Age
• Conference Proceedings: M. Kay (2001). Internet B2B Marketing: Evolving Practices. Internation Conference in Vietnam on Management Education for the 21st Century -Managing in the Digital Age
• Conference Proceedings: M. Kay (2003). Digital Products: Intellectual Property Rights, Standards, and Common "Goods. Seventh International Conference on Global Business and Economic Development
• Conference Proceedings: M. Kay (2004). Sustainable Business Models and Promotion Practices. 2004 BELL (Business, Environment, Learning, and Leadership) Conference
• Conference Proceedings: M. Kay (2003). Internet B2B and the New Marketing Paradigm. Seventh International Conference on Global Business and Economic Development
• Book Chapter: M. Kay (2005). "Retail Trends and Retail Innovation in Japan" in the book, Asian Retailing: Trends, Strategy and Merchandise. Pearson/ Prentice Hall
• Book Chapter: M. Kay (2005). Toys 'R' Us 2005". in Retail Management,
• Conference Proceedings: M. Kay, Y. Wang (2010). Marketing the Staycation: The Salience of the Local in Destinations Branding. the Northeast Business & Economics Association (NBEA)
• Book Review: M. Kay (2010). Review of Our Daily Meds by Melody Peterson. International Journal of Pharmaceutical and Health Care Marketing
• Journal Article: M. Kay (2007). Healthcare Marketing: What is Salient?. International Journal of Pharmaceutical and Healthcare Marketing
• Conference Proceedings: M. Kay (2007). Digital Branding 2.0. Proceedings of the 7th International Conference on Global Business and Economic Development
• Conference Proceedings: M. Kay (). Relationship Marketing and the Patient Physician Relationship. Proceeding of the Conference of the Academy of Marketing Science
• Conference Proceedings: M. Kay (2012). Price-Quality Relationships and the Price Heuristic. American Marketing Association
• Book Chapter: M. Kay (2012). Readings and Cases in Sustainability Marketing: A Strategic Approach to Organisational Social Responsibility. Tilde University Press
• Book Chapter: M. Kay (2012). Strategic Brand Promotions: Prospects for Sustainability Marketing. Tilde University Press
• Conference Proceedings: M. Kay, Y. Limbu (2011). Pharmaceutical Promotions and the Physicians-Patient Relationship: Patient Orientation or Physician Orientation?. Proceedings of the 2011 MBAA International Conference
• Book Chapter: M. Kay (2005). "Retail Strategy: Toys "R" Us Japan" in Asian Retailing: Trends, Strategy and Merchandise, edited by Thomas. Pearson/ Prentice Hall
• Journal Article: M. Kay (2006). Strong Brands and Corporate Brands. European Journal of Marketing
• Conference Proceedings: M. Kay (2010). Marketing during Recessions: Social Effects and Marketing Opportunities. Proceedings of the 2010 Northeast Business & Economics Association
• Conference Proceedings: P. Chatterjee, M. Kay (2010). Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. Proceedings of the 2010 Northeast Business & Economics Association
• Journal Article: M. Kay (2010). Marketing and the Effects of Recessions. Phi Kappa Phi Forum
• Journal Article: Y. Limbu, M. Kay (2010). Hybrid Detailing: A Proposed Model for Pharmaceutical Sales. i-Manager’s Journal on Management
• Book Chapter: M. Kay (2015). Corporate Sustainability Programs and Reporting: Enhancing Responsibility Commitment and Thought Leadership at Starbucks. Tilden Press
• Journal Article: M. Kay (). Transformative Storytelling: A Framework for Crafting Stories for Social Change Organizations. Journal of Public Policy and Marketing
• Conference Proceedings: M. Kay (2016). A Model of Corporate Responsibility Commitment: Sustainability Programs, Reporting, and Governance. SGBED
• Book: M. Kay (2016). Enterprise Marketing. Bookpatch
• Book Chapter: M. Kay (2016). Relationship Marketing and the Patient Physician Relationship. Springer International Publishing
• Book Chapter: M. Kay (2015). Corporate Sustainability Programs and Reporting: Enhancing Responsibility Commitment and Thought Leadership at Starbucks. Tilden Press
• Conference Proceedings: M. Kay (). Place and Space Elements in Retail Sustainability Practices. acra
• Conference Proceedings: M. Kay (2016). Sustainability Integration: A Model for Developing Corporate Responsibility Commitment Through Effective Sustainability Programs, Reporting, and Governance. 14th International Conference of the Society for Global Business & Economic Development
• Conference Proceedings: M. Kay (2016). Transformative Digital Storytelling: A Framework for Crafting Stories for Social Change Organizations. Association for Consumer Research Conference
• Conference Proceedings: M. Kay (2016). A Model of Corporate Responsibility Commitment: Sustainability Programs, Reporting, and Governance. 14th International Conference of the Society for Global Business & Economic Development
• Journal Article: M. Kay, S. Kay, A. Tuininga (2018). Green teams: A collaborative training model. Journal of Cleaner Production
• Journal Article: M. Kay, (2016). Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy & Marketing
• Book Review: M. Kay (2017). The Unbanking of America: How the New Middle Class Survives" by Lisa Servon. International Journal of Business & Applied Sciences
• Journal Article: M. Kay (). Branding: Aesthetic and Technical Factors.
• Journal Article: S. Sato, Y. Ko, Y. Chang, M. Kay (2018). How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge. Communication & Sport
• Conference Proceedings: M. Kay (2020). Brand Stakeholder Management Meets Assemblage Approaches. American Marketing Association
• Conference Proceedings: M. Kay (2020). Socially Engaged Research: Knowledge, Desire, Action. American Marketing Assocation
• Conference Proceedings: M. Kay (2020). Brand Stakeholder Management Meets Assemblage Approaches. American Marketing Association
• Conference Proceedings: M. Kay (2020). Socially Engaged Research: Knowledge, Desire, Action. American Marketing Association
• : M. Kay (). Pitfalls to the Assessment of Learning.
• : M. Kay (). Sustainability Beyond Philanthropy.
• Journal Article: S. Sato, M. Kay, A. Arai, Y. Tsuji (2019). When should endorsed brands cut ties with transgressed endorsers?. Communication & Sport
• Journal Article: M. Kay (). An Archeology of Delphi: What Makes an (Ancient) Brand Strong.
• Journal Article: M. Kay, M. Mann (). Beyond the Nudge: Expanding Sustainability Awareness in Retail Stores. The Journal of Retail and Consumer Services
• Journal Article: S. Sato, A. Arai, Y. Tsuji, M. Kay (2020). When Should a Brand Cut Ties With a Scandalized Endorser?. Communication & Sport
• Journal Article: M. Kay, S. Kay (2023). The Pursuit of the Solitary. Journal of the Association for Consumer Research
• Book: M. Kay (2025). Better Marketing: A Student Study Guide. Lulu Publishing
• Journal Article: M. Kay (). Brand Strength and the Evolution of the Tabasco Brand.
• Journal Article: M. Kay (). Designing Marketing and Public Policy for Neurodiversity: Foundations, Dimensions, and Implications. Journal of Public Policy and Marketing

Honors & Awards

• Consortium Fellow, American Marketing Associaton ( 1992)
• Teaching Workshop Grant, the Mellon Foundation ( 1997)
• Case Development Grant, Council of Logistics Management ( 1996)
• Grant, US AID ( 1999)