Mark Hill

Biography

Mark E. Hill is an Associate Professor in the Department of Marketing teaching courses in Marketing Strategy, Marketing Research, and Consumer Behavior. He brings to the classroom more than 20 years of academic and professional experience. Dr. Hill has published numerous articles on subjects related to marketing thinking. In 2006, Professor Hill received the Best Article for 2001 awarded by the journal of Marketing Education Review on “Teaching and Effectiveness: Another Look,” honored at the 2006 Society for Marketing Advances Annual Conference. His works include titles such as “The Curiosity in Marketing Thinking,” “The Obstacles to Marketing Thinking,” “A Marketing Paradox,” “That Which is ‘Not:’ Forgetting,” and “An Indefinite Consumer(s).” Each provides a foundational piece to Marketing Strategy in Play: Questioning to Create Difference, a Business Expert Press publication, 2010. In addition, his second book Marketing Strategy: The Thinking Involved, is a textbook focusing on the thinking behind strategy, to be available in 2011/2012.

He received his Doctorate degree in Marketing from Southern Illinois University and has an MBA and a Bachelor’s degree in Mechanical Engineering. Prior to his academic career, Dr. Hill worked as an Aerospace Engineer for General Electric, a Technical Manager for American Airlines, and a Marketing Representative for Unison Industries. He has been a consultant to companies across the United States providing services in the areas of marketing thinking, marketing strategy, and marketing research.

Education

• BS, Southern Illinois University
• MBA, Southern Illinois University
• DBA, Southern Illinois University

Publications

• Conference Proceedings: T. Singh, M. Hill (2000). Standardization of Advertising Appeals Across Culturally Distinct Markets: Do Cultural Vales Matter?. Academy of Marketing Science Multinational Marketing Conference
• Conference Proceedings: M. Hill, J. Herche (1999). Teaching Effectiveness: Conceptualization and Domain Assessment. Annual Western MArketing Educators' Conference
• Conference Proceedings: M. Hill, K. James, T. Srivastava, J. Hill (1999). The Consumption Medium. 1st International Conference on Consumption and Representation
• Conference Proceedings: , M. Hill, J. Herche (1999). Teaching Effectiveness: Conceptualization and Domain Assessment. Annual Western Marketing Educators Conference
• Journal Article: M. Hill, R. Radtke, M. King (1997). A Transfer Appropriate Processing View of Consumer Memory. Journal of Current Issues and Research in Advertising
• Conference Proceedings: M. Hill, K. James (1997). The Changing Workplace in Dress: The Puralistic Co-Existence of Dress Social Constructions. European Institute for Advanced Studies in Management Conference
• Conference Proceedings: M. Hill, J. Williams (1996). A Synthesis of Marketing Strategy and Consumer Behavior. Annual Conference of the Southern Makreting Association
• Conference Proceedings: M. Hill, J. Herche, M. Swenson (1996). A Contextual Appraisal of Social Values Structures. Annual National Conference in Sales
• Conference Proceedings: M. Hill, J. Williams, C. Jasper-Parisey (1995). Two New Meta-Analytic techniques: Consideration, Explanation and Limitations. Annual Conference of the Southern Marketing Association
• Technical Report: M. Hill (1994). The Reliability and Validity of Role Ambiguity and Role Conflict. Southern Illinois University
• Journal Article: A. Ramaprasad, M. Hill (1993). Mental Models, Cognitive Dissonance and Executive Information Systems' Effectiveness. Journal of Information Systems
• Conference Proceedings: M. Hill, J. Summey (1993). Foreign Country Markets: A Conceptual Framework for Analyzing Markets for Potential Product Entry. 1st International Conference on Global Business
• Book Chapter: M. Hill, G. Bruner, P. Hensel (1992). Marketing Scales Handbook: A Compilation of Multi-Item Measures. American Marketing Association
• Newspaper Article: M. Hill (2005). That Which Is 'Not:' Forgetting. Fourth Annual Volume: Publications in New Jersey's Business Faculty
• Journal Article: M. Hill, J. Cromartie (2004). That Which Is 'Not:' Forgetting. CMC: Consumption, Markets & Culture
• Journal Article: M. Hill, T. Singh (2003). Consumer Privacy and the Internet in Europe: A View from Germany. Journal of Consumer Marketing
• Journal Article: M. Hill, M. King (2001). Comparative vs. Noncomparative Advertising: Perspectives on Memory. Journal of Current Issues and Research in Advertising
• Journal Article: M. Hill, J. Herche (2001). Teaching and Effectiveness: Another Look. Marketing Education Review
• Journal Article: M. Hill, K. James (2000). Casual Dress Is More Than Clothing In The Workplace. CMC: Consumption, Markets & Culture
• Journal Article: M. Hill, P. Hensel, T. Srivastava, J. Williams (2000). The Conjoining Influences of Affect and Arousal on Attitude Formation. Research in Consumer Behavior
• Book: M. Hill (2010). Marketing Strategy in Play: Questioning to Create Difference. Business Expert Press, LLC
• Journal Article: M. Hill, J. McGinnis, J. Cromartie (2007). A Marketing Paradox. Marketing Intelligence & Planning
• Journal Article: M. Hill, J. Cromartie (2007). An Indefinite Consumer(s). EnterText
• Journal Article: M. Hill, J. McGinnis, J. Cromartie (2007). The Obstacles to Marketing Thinking. Marketing Intelligence & Planning
• Journal Article: M. Hill, J. McGinnis (2007). The Curiosity in Marketing Thinking. Journal of Marketing Education
• Conference Proceedings: M. Hill (2006). The Bridge between Memory and Forgetting: Consumer Questioning. The Society for Consumer Psychology Summer Conference
• Conference Proceedings: M. Hill, J. McGinnis, J. Cromartie (2006). The Marketing Paradox. INFORMS Marketing Science
• Instructional Materials (Published): M. Hill (2013). Marketing Strategy: The Thinking Involved (PowerPoints). SAGE
• Conference Proceedings: M. Hill, J. McGinnis (2013). Creating More Agile Thinking Marketing Students Through Teaching-To-Vary. 18th Annual MMA Fall Educators’ Conference
• Journal Article: M. Hill (2022). The Neurological Side of Consumer Research: A Brief Overview. Pathways to Research: In Business and Economics
• Book: M. Hill (). The Variability Factor. Wiley
• Journal Article: M. Hill, J. McGinnis (2017). Managing for Variability: A Neuroscientific Approach for Developing Strategic Agility in Organizations. Creativity and Innovation Management
• Journal Article: M. Hill (2016). Fostering Agile Development of Thinking Skills. Journal of Higher Education Theory and Practice
• Journal Article: M. Hill, J. McGinnis (2016). Applying Neuroplasticity to Educating Agile-Thinking Managers. International Journal of Management Education
• Conference Proceedings: M. Hill (2016). Teaching-to-Vary Develops Agile Thinking Skills. Marketing Management Association
• Textbook: M. Hill (2013). Marketing Strategy: The Thinking Involved. SAGE
• Instructional Materials (Published): M. Hill (2013). Marketing Strategy: The Thinking Involved (Instructor's Manual). SAGE Publications, Inc.
• Journal Article: M. Hill (2023). Research into Creativity: The Future of Business. Pathways to Research: In Business and Economics
• Journal Article: M. Hill, J. McGinnis (). The Plasticity of Marketing Learning: A Plasticity for Change. Journal of Marketing Education

Honors & Awards

• Best Article for 2001, Journal of Marketing Education Review (November 2006)
• Editorially Nominated for: The Tudor Richards & Susan Moger Award for the Best Journal Article in CIM 2017, Creativity and Innovation Management (February 2018)