Manveer Mann

Biography

Manveer Mann is an associate professor of Marketing at Montclair State University. Before joining Montclair State University, she was an assistant professor at Old Dominion University, Virginia. She received a PhD from Auburn University, Alabama. Her research interests span a number of topics in marketing including ESG (Environmental Social Governance) & CSR (Corporate Social Responsibility) Initiatives, sustainability marketing, retail strategies, and consumer behavior. Her research has appeared in several academic journals including Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, and the International Journal of Retail and Distribution Management. She has presented her research in numerous international and national conferences including Society of Consumer Psychology, Transformative Consumer Research, Academy of Marketing Science, and American Collegiate Retailing Association.

Education

• BS, Institute of Engineering & Technology, Punjab (India)
• MS, University of Georgia
• PhD, Auburn University

Publications

• Journal Article: S. Byun, M. Mann (2011). The influence of others: The impact of perceived human crowding on perceived competition, emotions, and hedonic shopping value. Clothing and Textiles Research Journal
• Journal Article: M. Mann, S. Byun (2011). Accessing opportunities in apparel retail sectors in India: Porter’s diamond approach. Journal of Fashion Management and Marketing
• Journal Article: M. Mann, S. Byun (2011). Five Competitive Forces of the Indian Apparel Retail Industry: Emerging Issues and Strategies for Foreign Retailers. Journal of Textile and Apparel, Technology and Management
• Journal Article: S. Byun, M. Mann (2011). The Influence of Others: The Impact of Perceived Human Crowding on Perceived Competition, Emotions and Hedonic Shopping Values. Clothing and Textiles Research Journal
• Conference Proceedings: V. Jovanovic, M. Mann, P. Katsioloudis, D. Dickerson (2014). Enabling Multidisciplinary Perspective in Student Design Project: Fast Fashion and Sustainable Manufacturing Systems. Proceedings of the Annual 2014 American Society for Engineering Education Conference
• Conference Proceedings: M. Mann, Y. Liu-Thompkins (2014). Consumption Visions: Augmented Reality and Impulse Buying. Proceedings of the Annual 2014 Advertising and Consumer Psychology Conference
• Journal Article: M. Mann, S. Byun, H. Kim, K. Hoggle (2014). Assessment of Apparel Specialty Retailers' CSR Practices as Communicated on the Web: Problems and Opportunities. Journal of Business Ethics
• Conference Proceedings: M. Mann, Y. Liu-Thompkins, G. Watson, Y. Papelis (2014). A Multidisciplinary Examination of 3D Virtual Shopping Environments: Effects on Consumer Perceptual and Physiological Responses. Proceedings of the Annual 2014 Academy of Marketing Science
• Journal Article: M. Mann, S. Byun, Y. Li (2015). Realignment Strategies in the U.S. Retail Industry during a Recessionary Time: Dominant Themes, Trends, and Propositions. International Journal of Retail and Distribution Management
• Journal Article: M. Mann (2017). To Retrench or Invest? Turnaround Strategies during a Recessionary Time. Journal of Business Research
• Journal Article: M. Mann, M. Enderson (2017). Give Me a Formula Not the Concept! Student Preference to Mathematical Problem Solving. Journal for Advancement of Marketing Education
• Journal Article: W. Kwon, B. Englis, M. Mann (2016). Are Third-Party Green-Brown Ratings Believed? The Role of Prior Brand Loyalty and Environmental Concern. Journal of Business Research
• Conference Proceedings: P. Chatterjee, M. Mann (2017). Lifestyle versus Financial Constraints of Pet Ownership: Implications For Discretionary Spending Online. Proceedings of the Annual 2017 Summer AMA Marketing Educators Conference
• Journal Article: S. Byun, M. Mann (2024). Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash?  . Public Relations Review
• Journal Article: S. Byun, M. Mann (). A mixed-methods approach to consumer reactions to corporate social advocacy (CSA): Attributions of CSA motives, moral emotions, and behavioral outcomes. Journal of Business Research
• Journal Article: M. Mann, W. Ginder, S. Byun (2022). Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing. Journal of Global Marketing
• Journal Article: M. Mann, S. Byun, W. Ginder (2021). B Corps’ Social Media Communications during the COVID-19 Pandemic: Through the Lens of the Triple Bottom Line. Sustainbility
• Journal Article: Y. Limbu, L. Pham, M. Mann (2020). Corporate social responsibility and hospital brand advocacy: Mediating role of trust and patient-hospital identification and moderating role of hospital type. International Journal of Pharmaceutical and Healthcare Marketing
• Journal Article: S. Byun, S. Long, M. Mann (2020). Drivers and Dynamics of Brand Prominence Preferences among the Chinese Little Emperors Residing in the U.S. Journal of Fashion Marketing and Management
• Journal Article: M. Mann, Y. Liu-Thompkins (2019). Shopping Online? The Role of Imagination and Gender. European Journal of Marketing
• Journal Article: M. Kay, M. Mann (). Beyond the Nudge: Expanding Sustainability Awareness in Retail Stores. The Journal of Retail and Consumer Services
• Conference Proceedings: M. Mann, S. Byun (2019). Dick’s Sporting Goods’ Activism: Public Response on Twitter. Proceedings of the Annual Society for Marketing Advances Conference
• Conference Proceedings: Y. Limbu, L. Pham, M. Mann (2018). Does corporate social responsibility influence hospital brand advocacy? Mediating role of trust and patient-hospital identification. Proceedings of the Annual 2018 Society of Marketing Advances Conference
• Conference Proceedings: M. Mann, Y. Limbu (2018). Keeping it real: Do consumers care about supply chain transparency?. Proceedings of the Annual 2018 Society of Marketing Advances Conference
• Journal Article: M. Mann, W. Kwon, S. Byun (2018). Shifting Value Perceptions among Young Urban Indian Consumers: The Role of Need for Distinctiveness and Western Acculturation . Journal of Retailing and Consumer Services
• Journal Article: M. Enderson, M. Mann (2018). Student Performance in Mathematics: Should we be Concerned? Evidence from a Retail Course. International Journal of Adult Vocational Education and Technology
• Conference Proceedings: S. Byun, M. Mann, W. Ginder (2024). Leading Global Brands’ Social Media Communications during the COVID-19 Crisis. Proceedings of Marketing Management Association 2024 Spring Conference
• Conference Proceedings: M. Mann, G. Gonzales, B. Murdock, C. Jayachandran (2024). Higher Education as a Catalyst for Sustainable Development- Montclair State University and Place-Based Community Engagement. Proceedings of the Annual Academy of Global Business Research and Practice Conference
• Journal Article: J. He, M. Mann, W. Zhou (). Generative AI in Project-Based Learning: Investigating the Relationships Among AI Literacy, AI Reliance, Trust in AI, and Student Critical Thinking. Journal of Interactive Learning Research
• Journal Article: S. Byun, M. Mann (2026). Walk the Talk: Role of Credibility Cues in Consumer Evaluation of Brand Activism across Diverse Socio-Political Contexts. Journal of Brand Management
• Journal Article: M. Mann (2025). My world vs. The World - An Emotion Regulation Perspective of Psychological Distance and Corporate Social Responsibility Message Credibility. Journal of Marketing Communications
• Journal Article: S. Byun, M. Mann, W. Ginder (2025). Facing the Fear: Leading Global Brands’ Social Media Communication in Times of Crisis. Journal of Product & Brand Management
• Journal Article: M. Smith, M. Mann, P. Lal (2026). Carbon Accounting and Beyond: An Evidence Based Life Cycle Assessment of Environmental Impacts of Data Center IT Equipment. Sustainability

Honors & Awards

• Highly Commended Paper, Emerald Literati Network Awards for Excellence, International Journal of Retail & Distribution Management ( 2016)
• Nominated for the Best Paper Award , American Collegiate Retailing Association Annual Conference ( 2016)
• Nominated for Distinguished Dissertation Award, Auburn University ( 2014)
• Elizabeth Anne Cook Memorial Award, Auburn University ( 2011)
• Ethel L. Parker International Fellowship recipient, American Association of Family and Consumer Sciences ( 2011)
• Outstanding International Graduate Student Award, Auburn University ( 2011)
• Best Article of the Year Award, Journal for Advancement of Marketing Education ( 2017)
• Best Paper Award, American Marketing Association & American Collegiate Retailing Association's Triennial Conference ( 2018)
• Innovation in Teaching Award, Feliciano School of Business, Montclair State University ( 2019)
• Kevin P. Bradley Outstanding Impact Award, Feliciano School of Business (June 2021)
• Community Engaged Teaching and Learning Fellowship, Center for Community Engagement, Montclair State University ( 2019)
• Higher Education Academic Leadership (HEAL) Fellowship, Montclair State University (September 2025)