Li-Chun Lin

Biography

Li-Chun Lin, Ph.D., is Professor in the Hospitality and Tourism Department at Montclair State University. She joined MSU in 2002 and was the leading force in creating and developing the Hospitality Management program, when she served as the program coordinator (2002-2011) and eventually took on the role of Department Chairperson of Management (2011-2019). Before joining MSU, she was a tenure-track faculty member at the University of Tennessee at Knoxville. Prior to her academic career, Dr. Lin worked in all facets of the hospitality and tourism industry including both management and line positions in the field of hotel, restaurant, and theme park.

As a dedicated researcher, she actively publishes in the field’s top journals and regularly presents at international conferences. Her research interests include hospitality and tourism education, travel behaviors, tourism/gaming impacts, hotel room revenue strategy and teaching case studies. Beyond conducting research, she is the Editor-in-Chief of Journal of Teaching in Travel & Tourism (JTTT) and was the Co-Executive Editor of the Journal of Hospitality and Tourism Cases (JHTC) from 2021 to 2022. Additionally, she serves on the Editorial Board of Journal of Hospitality and Tourism Education (JHTE) and as a reviewer for several major research journals and international conferences. She is the award recipient of the 2021 Case Study Reviewer of the Year by the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE).

Dr. Lin is a Certified Hospitality Educator (CHE), which is highly recognized by the hospitality industry and academia. She is one of the pioneer faculty members developing and delivering hybrid format and experiential learning courses at MSU. Dr. Lin has taught a wide range of undergraduate and graduate courses, specializing in Hospitality Management, Lodging Management, Management Process, Human Resource Management, and International Experience.

Dr. Lin serves on the advisory board of the local community college and high school and has been elected as the Board of Directors of the International Society of Travel & Tourism Educators (ISTTE) in 2021 for a three-year term.

Education

• BS, National Cheng-Kung University (Taiwan)
• MS, Purdue University
• PhD, Kansas State University

Publications

• Conference Proceedings: L. Lin (1999). Resident perceptions toward tourism development in Smoky Mountains. The Annual Conference Proceedings of International Society of Travel & Tourism Educator
• Conference Proceedings: L. Lin (1999). Marketing textbook evaluation by hospitality instructors. The Annual Council on Hotel, Restaurant, and Institutional Education Conference
• Conference Proceedings: J. Choi, L. Lin, C. Boger, Jr., D. Rumsey (1998). General travel behavior of Asian students in the United States and the impact of the Asian economic crisis on their travel behaviors. The Annual Conference Proceedings of International Society of Travel & Tourism Educator
• Book Chapter: C. Boger, Jr., D. Spears, K. Wolfe, L. Lin (1999). Economic Impacts of Native American Casino Gaming. The Haworth Press
• Journal Article: C. Hsu, L. Lin (1999). Hospitality marketing: Textbook selection and course content. Journal Hospitality and Tourism Education
• Conference Proceedings: L. Lin (1999). Comparing discounted central and hotel reservation rate among leading companies. The Annual Council on Hotel, Restaurant, and Institutional Education Conference
• Conference Proceedings: L. Lin, J. Miller, C. Boger, Jr. (1999). An analysis of residents' perceptions and attitudes toward gambling development in Kansas City. The Fourth Annual Conference Proceedings of Graduate Education and Graduate Student Research in Hospitality and Tourism
• Journal Article: C. Boger Jr., L. Cai, L. Lin (1999). Benchmarking: Comparing business rates among lodging companies. Journal of Hospitality and Tourism Research
• Conference Proceedings: L. Lin, Y. Sun, K. Lu, Z. Zhou (2000). Online sales: How are tourist hotels doing in Taiwan? . The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
• Journal Article: C. Boger, J. Abbott, L. Lin, A. Heinemann (2000). Rate integrity in convention cities. Journal of Hospitality and Tourism Research
• Conference Proceedings: Z. Zhou, L. Lin, Y. Sun, P. Paganant (2000). The impact of the Internet on the travel industry: A case study of the Great Britain's travel distribution systems. The 31st Annual Conference Proceedings of Travel and Tourism Research Association
• Conference Proceedings: L. Lin (1999). An analysis of residents' perceptions and attitudes toward gambling development in Kansas City. The Fourth Annual Conference Proceedings of Graduate Education and Graduate Student Research in Hospitality and Tourism
• Conference Proceedings: L. Lin, Z. Zhou, C. Boger, Jr. (2000). The Internet application on travel information distribution. The Annual Conference Proceedings of International Society of Travel & Tourism Educator
• Conference Proceedings: Z. Zhou, L. Lin (2000). The impact of the Internet on the use of print brochures. The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
• Journal Article: P. Noriega, L. Lin (2001). The impact of e-commerce and online gambling: A decrease in economic status for gamblers. The Consortium Journal of Hospitality and Tourism
• Journal Article: L. Lin, E. Boger (2001). The impact of gaming operations on small communities hosting gaming facilities. The Consortium Journal of Hospitality and Tourism
• Conference Proceedings: L. Lin, P. Noriega, Z. Zhou (2001). The impact of meeting planners on tourism and special events to areas without major events. The 32nd Annual Conference Proceedings of Travel and Tourism Research Association
• Conference Proceedings: L. Lin (2001). The perceptions of African-American students and their impact on the number of African-American managers in the hospitality industry. The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
• Conference Proceedings: L. Lin (2001). The perceptions of hospitality students toward self-competency, program curriculum and future career opportunity: A study of cultural difference comparison. The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
• Conference Proceedings: P. Noriega, L. Lin (2001). The impact of e-commence and online gambling on the financial performance of pari-mutuel facilities. The Annual Hawaii Conference on Business Proceedings
• Journal Article: Lim, L. Lin (2003). Welfare-to-work: The community college student assistance for careers in the hospitality industry. . The Consortium Journal of Hospitality and Tourism
• Conference Proceedings: S. Smith, L. Lin, C. Costello (2002). Developing an economic impact measure for film and video production. The 2002 International Society of Travel & Tourism Educator Conference Proceedings
• Journal Article: L. Lin, K. Titz (2002). Hospitality internship: Students' perceptions. The Consortium Journal of Hospitality and Tourism
• Conference Proceedings: L. Lin (2002). Meeting planners' perceptions on site selection: An analysis of an area without major attraction. The International Society of Travel & Tourism Educator Conference Proceedings
• Conference Proceedings: L. Lin (2002). Problem-based learning in hospitality education: Course design and implementation issues. The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
• Journal Article: L. Lin (2002). Student must learn to challenge themselves. Hosteur
• Journal Article: P. Noriega, L. Lin (2002). The growth of the gaming industry: The survival of greyhound racing in the state of Florida. Journal of Travel & Tourism Marketing
• Conference Proceedings: L. Lin, P. Noriega (2001). A case study: How to promote the new convention center through classroom learning? . The 2001 International Society of Travel & Tourism Educator Conference Proceedings
• Conference Proceedings: Z. Schwartz, L. Lin (2003). The impact of the recreational fee demonstration program on visitation of high volume national parks. The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
• Conference Proceedings: L. Lin (2003). Understanding the needs of mature solitary customers for community food services program. The Annual Council on Hotel, Restaurant, and Institutional Education Conference
• Conference Proceedings: E. Marcus, L. Lin (2001). Internet recruitment: A future trend of employee recruitment in hospitality industry. The 2001 Research Proceedings of the Southeast Council on Hotel, Restaurant, and Institutional Education
• Conference Proceedings: L. Lin (2003). Blackboard applications in hospitality and tourism education: Students' perspectives. The 2002 International Society of Travel & Tourism Educator Conference Proceedings
• Journal Article: P. Noreiga, L. Lin (2003). The impact of organizational behavior on efficiency and productivity. The Consortium Journal of Hospitality and Tourism
• Journal Article: P. Noriega, L. Lin (2003). Growth of the gaming industry: Financial performance of pari-mutuel facilities. The Consortium Journal of Hospitality and Tourism
• : L. Lin (2003). Global education through web-based learning. The Annual Council on Hotel, Restaurant, and Institutional Education Conference
• Journal Article: P. Noriega, L. Lin (2003). A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities. Journal of Hospitality & Leisure Marketing
• Journal Article: L. Lin, P. Noriega (2005). The perceptions of African American students: Retention, and motivation. Journal of Hospitality and Tourism Education
• Conference Proceedings: L. Lin (2005). Using Internet as a distribution channel of travel information: A case study of a city convention visitor bureau. The Annual Hawaii International Conference on Business Proceedings
• Conference Proceedings: S. Naipaul, L. Lin (2004). Taiwan's hospitality education in the 21st century. The Annual Asia-Pacific Council on Hotel, Restaurant, and Institutional Education Conference Proceedings
• Conference Proceedings: , L. Lin, S. Weston (2005). Rubric: An alternative assessment tool for student project. The Annual Council on Hotel, Restaurant, and Institutional Education Conference
• Conference Proceedings: L. Lin, Y. Sun (2005). Career Portfolio: The key to a successful job interview. The Annual Hawaii International Conference on Business Proceedings
• Conference Proceedings: Y. Sun, L. Lin (2005). Case study of residents' attitudes toward tourism development in Taiwan. The Annual Hawaii International Conference on Business Proceedings
• Journal Article: L. Lin (2005). Internet as a distribution channel of travel information: A case study. The Consortium Journal of Hospitality and Tourism
• Conference Proceedings: L. Lin (2006). Association convention planners' site selection and satisfaction: A pilot study. The 2006 International Society of Travel & Tourism Educator Conference Proceedings
• Conference Proceedings: L. Lin, P. Noriega, C. Chen, E. Lim (2006). The perceptions of minority students: A follow up study. The 2006 International Society of Travel & Tourism Educator Conference Proceedings
• Conference Proceedings: , L. Lin, S. Weston (2006). A survey of New Jersey welcome center visitors. The International Council on Hotel, Restaurant, and Institutional Education
• Journal Article: J. Wang, Q. Chen, L. Lin (2013). Focusing on Environmental Sustainability for the IT Sector. International Journal of Business and Public Administration (IJBPA)
• Conference Proceedings: L. Lin, Y. Sun (2012). Connecting the Classroom with the Real World: A Case Study of Hospitality Education. The 18th Asia Pacific Tourism Association (APTA) Annual Conference Proceedings
• Journal Article: L. Lin, S. McDowall (2012). Importance-Performance Analysis of Bangkok as a City Tourist Destination. the Consoritum Journal of Hospitality and Tourism
• Conference Proceedings: , L. Lin, S. McDowall (2011). Domestic tourist satisfaction and destination loyalty: A case of Bangkok, Thailand. the 9th APAC-CHRIE Annual Conference Proceedings
• Conference Proceedings: , C. Wu, L. Lin (2011). Competency mapping for the professional conference organizer. International Conference on Sustainable Development, Innovation & Education of Hospitality, Tourism & Leisure
• Conference Proceedings: L. Lin (2010). Collaborating Between Teaching, Research, and Industry Innovation – The Opportunities and Challenges of Hospitality Industry. the 2010 Northeast Business & Economics Association (NBEA) Proceedings
• Conference Proceedings: S. McDowall, L. Lin, S. Naipaul (2010). A comparative analysis of Bangkok as a city tourist destination using importance-performance analysis.. International CHRIE Conference Proceedings
• Journal Article: Z. Schwartz, L. Lin (2006). The impact of fees on visitation of national parks. Tourism Management
• Journal Article: L. Lin, C. Chen, C. Wu (2006). Rubric: An Alternative Assessment Method for Hospitality Class Projects. The Consortium Journal of Hospitality and Tourism
• Journal Article: S. McDowall, L. Lin (2007). A Comparison of Students' Attitudes toward Two Teaching Methods: Traditional versus Distance Learning. Journal of Hospitality and Tourism Education
• Book Chapter: Y. Wang, S. Weston, L. Lin, S. Kim (2009). Segmenting the mature travel market with data mining tools. The Encyclopedia of Data Warehousing and Mining (2nd Ed.)
• Book Chapter: S. Kim, L. Lin, Y. Wang (2009). Data mining applications in the hospitality industry. The Encyclopedia of Data Warehousing and Mining (2nd Ed.)
• Journal Article: J. Yang, J. Lee, L. Lin (2017). The Tidal Wave of Corporate Inversion. Today's CPA
• Journal Article: S. McDowall, L. Lin (2015). A Revisit of Domestic Tourist Satisfaction and Destination Loyalty: A Case Study of Bangkok, Thailand. The Consortium Journal of Hospitality and Tourism
• Conference Proceedings: L. Lin, Z. Zhou (2021). Travel Information Searching Behavior: A Study of COVID-19 Effects. The Annual International Society of Travel & Tourism Educator Conference Proceedings
• Journal Article: C. Tsai, C. Su, L. Lin, E. Brown (2022). Keep CUP the good work! Is sustainable consumption a promise or all talk?. Journal of Teaching in Travel & Tourism
• Journal Article: S. Chen McCain, J. Lolli, E. Liu, L. Lin (2021). An Analysis of a Third-Party Food Delivery App During the COVID-19 Pandemic. British Food Journal
• Journal Article: R. Whitfield, G. Noordzy, L. Lin (2021). Extending the Crowne Plaza Changi Airport: A Modular Hotel Construction Case Study. Journal of Teaching in Travel & Tourism
• Book Review: L. Lin (2021). Book Review for Entrepreneurial Ecosystems: Theory, Practice, and Futures . International Journal of Sustainable Society
• Conference Proceedings: K. Tsai, J. Su, J. Kim, E. Brown, L. Lin (2021). Plastic pandemic avoidance: Keep CUP the good work! Addressing global plastic waste through Starbucks’s borrow-a-cup program. The Annual International Society of Travel & Tourism Educator Conference Proceedings
• Journal Article: R. Whitfield, L. Lin, G. Noordzy, L. Chirumiko (2024). Developing the Songtsam Laigu Lodge. Tourism Cases
• Journal Article: J. Hsu, L. Lin, M. Stern (2023). Curriculum Co-Creation: Knowledge Co-Creation in an Educational Context. International Journal of Knowledge-Based Organizations
• Journal Article: R. Whitfield, L. Lin, G. Noordzy, L. Chirumiko (2022). Developing the Meridian Adventure Dive Resort: A Modular Construction Case Study. Journal of Teaching in Travel & Tourism
• Journal Article: C. Tsai, C. Su, L. Lin (2024). From promises to reality: Lessons from Rio’s 2016 Olympics. Journal of Teaching in Travel & Tourism
• Journal Article: R. Whitfield , L. Lin, G. Noordzy, L. Chirumiko (2024). Developing the Huma Island Resort and Spa . Tourism Cases
• Journal Article: G. Noordzy, R. Whitfield, L. Lin, T. Makhudu (2024). Developing Kruger Shalati - The Train on the Bridge A Unique Modular Hotel Construction Case Study in Kruger National Park. Global Journal of Researches in Engineering
• Journal Article: C. Boger, B. Bradford, L. Lin (2025). Rethinking cultural inclusiveness in the hospitality discipline: a strategic imperative. Journal of Teaching in Travel & Tourism

Honors & Awards

• Faculty Teaching Fellows Program, Montclair State University (May 2010)
• Invited Keynote Speaker, the Annual International Conference for Hospitality Management and Industry Development (May 2009)
• Outstanding Reviewer Award for Journal of Hospitality and Tourism Cases , International Council on Hotel, Restaurant, and Institutional Education (July 2021)