Devon Johnson

Biography

Dr. Johnson’s research interests are in the areas of AI and Fintech, Big Data & analytics implementation, data-driven marketing Strategies, financial services, healthcare marketing, consumer trust branding, digital marketing, and CRM systems. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, The Journal of Business Research, the Journal of Interactive Marketing, the Journal of Psychology & Marketing, Industrial Marketing Management and the International Journal of Bank Marketing, among others. Dr. Johnson sits on the editorial Board of the Journal of Interactive Marketing and the International Journal of Bank Marketing. He has won several awards including Best Overall Paper Award for the 2011 Summer Marketing Educator’s Conference for his research on Virtual Healthcare Communities.

Education

• BS, University of West Indies
• MS, The Pennsylvania State University
• PhD, London Business School

Publications

• Conference Proceedings: D. Johnson (2015). Competitive Selling: Unintended Effects of Salesperson Skepticism Toward a More Credible Competing Product. American Marketing Association
• Book Chapter: K. Grayson, D. Johnson (2015). Marketplace Trust . Wiley-Blackwell
• Journal Article: D. Johnson, B. Lowe (2015). Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-Groups in Virtual Communities . Journal of Interactive Marketing
• Journal Article: D. Johnson, M. Peterson (2014). Consumer Financial Anxiety: US Regional Financial Service Firms’ Trust Building Response to the Financial Crisis. International Journal of Bank Marketing
• Journal Article: D. Johnson (2014). Opting Out: The Effects of Consumer Information Sharing Concerns on Perceived Value in E-Banking Relationships. International Journal of Marketing Studies
• Journal Article: D. Johnson, B. Clark, G. Barczak (2012). Customer relationship management processes: How faithful are business-to-business. Industrial Marketing Management
• Journal Article: D. Johnson (2008). Beyond Trial: Consumer Assimilation of Electronic Channels. Journal of Research in Interactive Marketing /Emerald
• Journal Article: K. Grayson , Johnson, D. Chen (2008). Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers. Journal of Marketing Research
• Journal Article: D. Johnson, F. Bardhi, D. Dunn (2008). Understanding How Technology Paradoxes Affect Customer Satisfaction with Self-Service Technology: The Role of Performance Ambiguity and Trust in Technology. Psychology & Marketing
• Journal Article: D. Johnson (2007). Achieving Customer Value from Electronic Channels through Identify Commitment, Calculative Commitment, and Trust in Technology. Journal of Research in Interactive Marketing /Emerald
• Journal Article: K. Grayson, (2005). Cognitive and Affective Trust in Service Relationships. Journal of Business Research/ Elsevier
• Journal Article: D. Johnson, S. Bhara (2005). Digitization of Selling Activity and Sales Force Performance: Theory and Evidence. Journal of the Academy of Marketing Science
• Technical Report: K. Grayson, D. Johnson (2001). The Influence of Broad-Scope Trust on the Development of Narrow-Scope Trust in a Financial Services Context. Marketing Science Institute
• Book Chapter: D. Johnson, K. Grayson (2000). Sources and Dimensions of Trust in Service Relationships.
• Journal Article: D. Johnson, B. Riley, S. Sato (2017). The adverse effect of doctors’ skepticism toward prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing/ Emerald
• Journal Article: B. Lowe, D. Johnson (2017). Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing/Emerald
• Conference Proceedings: D. Johnson, Y. Limbu, C. Jayachandran, R. Reddy (2017). The Moderating Role of Service Category Perception in Service Co-Creation. Summer American Marketing Association Conference Proceedings
• Journal Article: Y. Limbu, D. Johnson, C. McKinley, P. Reddy (2024). Health Information Orientation, Social Support, and Diabetes Self-Care Behavior among Indian Adults: The Roles of Education and Self-Efficacy. International Journal of Communication/ USC Annenberg
• Journal Article: H. Naim, T. Aziz, D. Johnson, A. Rafiuddin (2023). An Examination of the Influence of Related Party Transactions on Corporate Performance: Empirical Findings from the NSE 500 Index (2012-2020). Skyline University www.skylineuniversity/Journal
• Journal Article: D. Johnson, S. Chun (). Rejected by Fintech Algorithms: When AI Rejects Customers for ESG Reasons. Journal of Interactive Marketing
• Journal Article: D. Johnson, D. Sihi, L. Muzellec (2021). Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making. Informatics /MDPI
• Journal Article: S. Chun, D. Johnson (2021). The Effects of Mental Budgeting and Pain of Payment on the Financial Decision Making of Socially Excluded People. International Journal of Bank Marketing/ Emerald Group Publishing Ltd.
• Journal Article: D. Johnson, Y. Limbu, C. Jayachandran, R. Reddy (2019). Climbing the Down Escalator: When Customer-to-Customer Interactions are Harmful to Service Firms. European Journal of Marketing
• Journal Article: G. Moran , L. Muzellec, D. Johnson (2019). Analysis of Message Content Features and their Impact on Social Media Engagement Status . Journal of Product and Brand Management
• Journal Article: D. Johnson, L. Muzellec, D. Sihi, D. Zahay-Blatz (2019). The Market Organization's Journey to become Data-driven . Journal of Research in Interactive Marketing /Emerald
• Journal Article: G. Ahmed, C. Amponsah, D. Johnson (2019). Gender Differences in Entrepreneurial Attitudes and Intentions: The Case of Brand Dubai. International Journal of Business and Emerging Markets /Inderscience Publishers
• Journal Article: D. Johnson, G. Moran (2018). The Role of Procedural and Distributive Fairness in R&D Collaborations. International Journal of Business & Applied Sciences/ Business and Applied Sciences Academy of North America

Honors & Awards

• Best Paper Award - Sales Management Track, 2004 American Marketing Association Summer Educators Conference (August 2004)
• Digital Marketing Research Fellow, British Telecom Laboratories, Suffolk, (UK) 1998 , British Telecom Laboratories (October 1998)
• Best Overall Conference Paper, American Marketing Association Summer Conference (August 2011)
• Kent Business School, University of Kent, UK July to Aug 2010 , Kent Business School, University of Ken (July 2010)
• UCD Michael Smurfit Business School, Dublin Ireland, May to August 2015 , UCD Michael Smurfit Business School, Dublin Ireland (May 2015)
• Montclair State University Separately Budgeted Research Grant , Montclair State University ( 2015)
• Journal of Interactive Marketing - Outstanding Contribution in Reviewing Award 2017 , Marketing EDGE (April 2017)