C Jayachandran

Biography

Dr. C. Jayachandran is a Professor of Marketing speacialized in teaching Marketing and International Business courses at the graduate and undergraduate levels. He is recognized by the NJ World Trade Council as the Outstanding Faculty in International Business. He is also the Founding President of the Society for Global Business & Economic Development (SGBED) and now changed and registered as a non-profit organization as the Academy of Global Business Research and Practice (AGBRP) dedicated to promote academic network, research and scholarship, He is also a recipient of two Title VI B Grants from the US Department of Education to develop IB programs and outreach actvities.
His research interests include marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior and Services marketing
His publications have appeared in a number of journals, including Industrial Marketing Management, Journal of Business & Industrial marketing, Journal of Consumer Marketing, Journal of Services Marketing, Health Education, International Journal of Communication, American Journal of Health Education, International Journal of Business Innovation and Research, Asian Case Research Journal, Journal of Hospital Marketing, Journal of Services Research, International Journal of International Food and Agribusiness Marketing, among others.
He has co-edited serveral books of readings, special issues of peer reviewed journals and conference proceedings.
He had organized 16 major international conferences and 7 research symposiums in collaboration with institutions in China, India, Slovakia, Singapore, USA, Thailand, Japan, Mexico, Spain, Dubai and Brazil.

His outreach work include grant generating ideas for non-profit social enterprises, internationalization of SMEs & foreign market entry strategies

Education

• BA, University of Madras (India)
• MA, University of Madras
• PhD, University of Madras

Publications

• Newspaper Article: C. Jayachandran (1981). Implementing the marketing concept in small business. The Economic Times
• Journal Article: C. Jayachandran (1979). An Empirical Study of Product Diversification Patterns with Reference to Coimbatore Engineering Firms. Inform
• Newspaper Article: C. Jayachandran (1981). Growth and diversification patterns in Indian industries Part !. The Financial Express
• Journal Article: C. Jayachandran (1981). Need for Social Approach in Butter and Ghee Industry: A Pilot Study of Bangalore Market. Indian Dairyman
• Newspaper Article: C. Jayachandran (1981). Growth and diversification patterns in Indian industries Part II. The Financial Express
• Conference Proceedings: C. Jayachandran (1982). Research in Marketing: A View. Proceedings of the 1st All India Meet of Marketing Management Instructors
• Journal Article: C. Jayachandran (1985). Apparel Purchasing Behavior-How to promote Americanism?. Apparel World
• Conference Proceedings: C. Jayachandran (1982). Marketing of Milk for Economically Backward Sections: Challenges of the Eighties. Proceedings of the Seminar on Marketing of Milk Products
• Conference Proceedings: C. Jayachandran (1986). Indirect Costs: Marketer's Perceptions of Allocation & Control. Proceedings of the Atlantic Marketing Association
• Book Chapter: C. Jayachandran (1987). Readings in Integrated Rural Development, Marketing Management and Agri-business. Oxford & IBH Publishing for Society of Social Economists, Tamil Nadu
• Journal Article: M. Kyj, C. Jayachandran (1987). Pre-Need Purchasing Behavior-An Overloked Dimension in Consumer Maaketing . The Journal of Consumer Marketing
• Conference Proceedings: C. Jayachandran (1987). Factors influencing new product introduction: a study of the US pharmaceutical industry. Proceedings of the North East Decision Sciences Institute
• Journal Article: C. Jayachandran, M. Kyj (1988). Expanding Marketing Opportunities with Pre-Need Service. The Journal of Services Marketing
• Conference Proceedings: C. Jayachandran (1988). Strategies to re-establish US Competitiveness in technology markets. Proceedings of the Institute for International Economic Competitiveness
• Conference Proceedings: C. Jayachandran (1989). Perceptions of factors determining the choice of foreign technology collaborations. Proceedings of the International Academy of Management & Marketing
• Conference Proceedings: C. Jayachandran (1988). A neo-technology model of the US trade: case of manufacturing industries. Proceedings of the Institute for International Economic Cemptitiveness
• Journal Article: C. Jayachandran (1991). Technology negotaition under imperfect market conditions: an examination of policy implications. Issues in International Business
• Journal Article: C. Jayachandran (1991). Behind the Facade of Net Errors and Omissions: Issues in Balance of Payments. Issues in International Business
• Conference Proceedings: C. Jayachandran (1991). Some issues with technology compensation. Proceedings of the 3rd International conference on marketing and development
• Conference Proceedings: C. Jayachandran (1990). Semiconductor purchase process and its strategic implications. Proceedings of the International Academy of of Management & Marketing
• Conference Proceedings: C. Jayachandran (1990). The US Service Transnationals: Some strategies to promote AMerican competitiveness. Proceedings of the Institute for International Economic COmpetitiveness
• Conference Proceedings: C. Jayachandran (1989). Effectiveness of product literature and trade shows, a cse study in industrial marketing. Proceedings of the International Academy of Management & Marketing
• Journal Article: C. Jayachandran, R. Chandran, L. O'Hara (1992). Internationalization of Multi-Hospital Systems. Journal of Hospital Markketing
• Conference Proceedings: C. Jayachandran (1997). Setting Promotional Budgets: Theoretical and Practical Perspectives. Proceedings of the 3rd annual conference on marketing & communications
• Journal Article: C. Jayachandran (1995). A Case Study: International Trade Counseling Center, A Partnership with Academia, Business Public & Private organizations . American COuncil of Education (American Association of State Colleges & Universities (ALO)
• Book Chapter: C. Jayachandran (1991). International Trade Collaboration: Issues in Negotiation. MCB University Press
• Book Chapter: C. Jayachandran, L. Guijin (1999). The Managerial Process and Impact of Foreign Investment in Greater China: An Overview. Jai Press Inc
• Conference Proceedings: C. Jayachandran (1998). The Internet Environment in China: Implications for CHinese Business & Industry. Proceedings of the CHina and Zhuhai in the Globalization of World Economy conference
• Conference Proceedings: C. Jayachandran (1993). Politics of trade negotiations: The firing power of Super 301. Proceedings of the International Academy of Business Disciplines
• Conference Proceedings: C. Jayachandran (1995). An analysis of US and Japanese entry strategies in Pacific Rim countries: The case of automobile industry. Proceedings of the Eastern Academy of Management
• Conference Proceedings: C. Jayachandran (1998). Relationship Marketing. Proceedings of the conference,"Current Trends in Management"
• Conference Proceedings: C. Jayachandran (1999). Internet access and electronic commerce:obstacles and trends in emerging markets. Proceedings of the NASBITE Annual conference
• Conference Proceedings: C. Jayachandran (1999). The Internet and International Trade: Some Issues. Proceedings of conference on current treends in management
• Book Chapter: C. CHakraborty, G. Rawlins, C. Jayachandran (1999). The Exchange Rate and Technology Intensive Exports: Evidence from the People's Republic of China. Jai Press Inc
• Book: N. Campbell, C. Jayachandran, L. Guijun, (1999). The Managerial Process and Impact of Foreign Investment in Greater China. Jai Publishers
• Journal Article: J. Wang, C. Jayachandran (2013). Editorial: Balancing Corporate Success and Social Good. Int. J. of Information Systems and Social Change
• Conference Proceedings: C. Jayachandran, Y. Limbu (2012). Preventive Health Behavior among Bottom of the Pyramid (BOP) Households: Roles of Health Beliefs, Demographics, and Social Contexts. 4th Research Symposium, Society for Global Business and Economic Development (SGBED)
• Conference Proceedings: Y. Limbu, C. Jayachandran (). Fishing for Silent Traits in Salesforce? An Empirical Investigation of the Role of Perspective-Taking Empathy, Nonverbal Immediacy, and Listening on Sales Effectiveness. 2012 Society for Marketing Advances Proceedings
• Journal Article: R. Subramanian, C. Jayachandran (2011). The Evolution of Research and development in the Pharmaceutical Industry: Toward an Open Innovation Model -- Can Pharma Reinvent Itself?. International Journal of Business Innovation and Research
• Journal Article: C. Jayachandran (2001). Software Sector: Trends and Constraints. Economic and Political Weekly
• Conference Proceedings: C. Jayachandran (2001). Learning and Sharing Electronic Business Technologies: The Case of India's Software Firms. 2001 conference of the International Academy of E-Business
• Journal Article: C. Chakraborty, C. Jayachandran (2001). Sotware Sector: Trends and Constraints. Economic and Political Weekly
• Journal Article: C. Chakraborty, C. Jayachandran (2001). Indian software Industry: Structure, Trends and Constraints. Journal of Services Research
• Conference Proceedings: C. Jayachandran (2004). Managing Business in a Volatile Environment: Balancing Local and Global Challenges.
• Conference Proceedings: C. Chakraborty, C. Jayachandran, R. Misra (2005). Management Challenges in Times of Global Change and Uncertainty. SGBED:
• Conference Proceedings: I. Ekeledo, C. Jayachandran (2007). Internastionalization of Asian Firms: Entry Mode Strategies and Research Propostitions. SGBED: Creativity and Innovation: Imperatives for Global Business & Development
• Book Chapter: , C. Jayachandran, I. Ekeledo (2007). International Market Entry-strategy Choice for Global Service Firms: Is there a Dominant Approach? . Penerbit, Universiti Utara malaysia
• Conference Proceedings: , , R. Subramanian, R. Misra, C. Jayachandran (2008). Infosys Technologies Limited: The Global Talent Program. Eastern Academy of Management
• Journal Article: R. Subramanian, T. Singh , R. Misra, C. Jayachandran (2008). Infosys Technologies Limited: The Global Talent Program. Asian Case Research Journal
• Conference Proceedings: , R. Subramanian, J. Toney, C. Jayachandran (2009). The Evolution of Research and Development in the Pharmaceutical Industry: Toward the Open Innovation Model-Can Pharma Reinvent Itself? . Society fo Global Business & Economic Development (SGBED)
• Journal Article: , I. Ekeledo, C. Jayachandran (2009). Entry Mode Strategies of International Retailers: A Conceptual Framework and Research Proposition. International Journal of Business Research/ Academy of International Business and Economics (AIBE)
• Book Chapter: R. Subramanian, C. Jayachandran (2010). The "Visible" Hand: Government Policy's Effect on Regional Competitiveness of Clusters in Business Clusters: Partnering for Strategic Advantage. Routledge
• Other: J. Wang, C. Jayachandran (2010). Striving for Competitive Advantage and Sustainability: New Challenges of Globalisation . International Journal of Sustainable Society, Vol. 2, No. 3, 211-214
• Book: C. Jayachandran, M. Thorpe, R. Subramanian, V. Nagadevara, (2010). Business Clusters: Partnering for Strategic Advantage. Routledge
• Other: J. Wang, C. Jayachandran (2013). Editorial: Balancing Corporate Success & Social Good. Int. J. of Information Systems & Social Change
• Conference Proceedings: Y. Limbu, C. Jayachandran (2014). The moderating roles of traditional health beliefs in the relationship between social capital and self-reported health status among disadvantaged households in India. Business and Applied Sciences Academy of North America (BAASANA) International Conference of Proceedings
• Conference Proceedings: Y. Limbu, C. Jayachandran (2014). Exploring the Health Behavior of the Poor and the Role of Social Capital, Health Locus of Control, and Gender. Association for Marketing & Health Care Research (AMHCR) Conference
• Journal Article: Y. Limbu, C. Jayachandran (2014). Exploring the Linkage between Social Capital and Self-Reported Health Status of Underprivileged Individuals: Role of Traditional Health Beliefs. International Journal of Business & Applied Sciences
• Conference Proceedings: Y. Limbu, C. Jayachandran, C. McKinley (2014). Joint Effects of Message Framing and Evidence Type on Early Disease Detection and Prevention Messages. The 13th International Conference Proceeding of the Society for Global Business & Economic Development
• Book: R. Subramanian, M. Rahe, V. Nagadevara, C. Jayachandran, (2014). Rethinking Innovation: Global Perspectives. Routledge
• Book Chapter: C. Jayachandran, R. Subramanian (2014). Strategic and Tactical Dimensions of Technology Standards Battles: SOny and Blu-Ray. Routledge
• Conference Proceedings: C. McKinley, Y. Limbu, C. Jayachandran (2016). “Message Framing Effects on Indian Females’ Mammography Screening Intentions: Examining Moderating and Mediating Relationships. Society for Marketing Advances Proceedings
• Conference Proceedings: C. Jayachandran, Y. Limbu, (2015). Health Branding and Preventive Health Behavior: Trends in Emerging Markets. 5th Research Symposium, Society for Global Business & Economic Development (SGBED)
• Conference Proceedings: C. McKinley, Y. Limbu, C. Jayachandran (2015). The Influence of Statistical versus Exemplar Appeals on Indian Adults Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes. National Communication Association
• Journal Article: Y. Limbu, C. Jayachandran, B. Babin (2014). Does Information and Communication Technology Improve Job Satisfaction? Moderating Role of Sales Technology Orientation. Industrial Marketing Management
• Conference Proceedings: Y. Limbu, P. Chatterjee, C. Jayachandran (2014). Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers. Association for Consumer Research
• Journal Article: M. Cucculelli, C. Jayachandran, (2015). International Journal of Business and Globalization (Editorial). Inderscience
• Journal Article: Y. Limbu, C. Jayachandran, B. Babin, R. Peterson (2016). Empathy, Nonverbal Immediacy, and Salesperson Performance: The Mediating Role of Adaptive Selling Behavior. Journal of Business & Industrial Marketing
• Journal Article: C. McKinley, Y. Limbu, C. Jayachandran (2017). The Influence of Statistical versus Exemplar Appeals on Indian Adults' Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes to the Health Communication. Health Communication
• Conference Proceedings: T. Valerio, Y. Limbu, C. Jayachandran, (2016). Consumers’ trust in food quality and willing to pay more for National Parks’ brands: Preliminary evidence from Italy. International Food Marketing Research Symposium Proceedings
• Journal Article: V. Temperini, Y. Limbu, C. Jayachandran (2017). Consumers’ trust in food quality and willing to pay more for National Parks’ brands: Preliminary evidence from Italy. Journal of International Food & Agribusiness Marketing
• Journal Article: C. McKinley, Y. Limbu, C. Jayachandran (2017). Message-Framing Effects on Indian Females’ Mammography-Screening Intentions: Examining Moderating and Mediating Relationships. International Journal of Communication
• Journal Article: S. Babu, C. Jayachandran, (2017). Role of Knowledge Inequality and Social Entrepreneurship in Agricultural Transformation: Case of Rural South India. International Journal of Business & Applied Sciences
• Conference Proceedings: D. Johnson, Y. Limbu, C. Jayachandran, R. Reddy (2017). The Moderating Role of Service Category Perception in Service Co-Creation. Summer American Marketing Association Conference Proceedings
• Journal Article: C. McKinley, Y. Limbu, R. Gautam, A. Ahirwar, P. dubey, C. Jayachandran (2018). Nutrition Knowledge and Diet: Exploring the Influence of Social and Informational Factors. American Journal of Health Education
• Conference Proceedings: C. McKinley, Y. Limbu, R. Gautam, C. Jayachandran, (2018). Re-examining the Association Between Nutrition Knowledge and Diet: The Influence of Social and Informational Factors. The Proceedings of National Communication Association 104th Annual Convention
• Conference Proceedings: D. Johnson, Y. Limbu, C. Jayachandran, R. Reddy, (2018). The Role of Category Skepticism and Customer to CUstomer Interactions in Service Co-production. SGBED
• Conference Proceedings: Y. Limbu, C. McKinley, C. Jayachandran, (2018). Persuasion Strategies in Disease Prevention and Early detection Behaviors: Examining the Interactive Effects of Message Framing and Evidence Type. Business and Applied Sciences Academy of North America COnference proceedings
• Journal Article: I. Wanasika, Y. Limbu, C. Jayachandran, , I. Wanasika (2018). New Paradigms of Theory and Practice in Emerging markets: Knowledge and Innovation for Sustainable Growth (Editorial). International Journal of Business and Emerging Markets
• Conference Proceedings: Y. Limbu, C. McKinley, R. Gautam, C. Jayachandran, (2018). A moderated mediation model of the relationship between nutrition knowledge and food label use among consumers with multiple chronic conditions. SGBED
• Journal Article: Y. Limbu, C. Jayachandran, C. McKinley, J. Choi, (2018). Exploring how structural and cognitive social capital influence preventive health behavior: Evidence from a Bottom of the Pyramid (BoP) population. Health Education
• Conference Proceedings: M. Mann, G. Gonzales, B. Murdock, C. Jayachandran (2024). Higher Education as a Catalyst for Sustainable Development- Montclair State University and Place-Based Community Engagement. Proceedings of the Annual Academy of Global Business Research and Practice Conference
• Journal Article: .. Venkataramany, C. Jayachandran (2023). Contextualizing the Impaact of Entrepreneurship Education & Training: Micro, Small & Medium Sized Enterprises (MSME) in the State of Tamil Nadu. IABE
• Book Chapter: Ahmed , , C. Jayachandran, Y. Limbu (2022). Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE. Palgrave McMillan CHam
• Journal Article: Y. Limbu, B. Huhmann, C. Jayachandran (2020). Consumers’ Credibility Perceptions and Attitudes Toward Prescription Drug Websites. International Journal of Business and Applied Sciences
• Journal Article: Y. Limbu, C. McKinley, R. Gautam, A. Ahirwar, P. Dubey, C. Jayachandran (2019). Nutrition knowledge, personal motivation, and food label use among Indian adults with multiple chronic conditions: A moderated mediation model. British Food Journal
• Journal Article: D. Johnson, Y. Limbu, C. Jayachandran, R. Reddy (2019). Climbing the Down Escalator: When Customer-to-Customer Interactions are Harmful to Service Firms. European Journal of Marketing

Honors & Awards

• School of Business Merit Award of $2,000, School of Business ( 1988)
• V.C. Rangaswamy Memorial Award for Best Ph.D thesis, University of Madras ( 1978)
• Direct Marketing Education Fellowship, Direct Marketing Educational Foundation, NYC ( 1988)
• Prof. George J. Abrams Memorial Award for "Excellence in Education", Alpha Kappa Psi, Monclair State University ( 1993)
• The First Title VI B Grant, US Department of Education ( 1994)
• "Outstanding Faculty Member in International Business Education in NJ Award", New Jersey Wortld Trade Council ( 1993)
• "It All Started With You Award" by Precision Custom Coatings Inc, Precision CUstom Coatings, Inc ( 1996)
• "Excellence in Education" Award, SGA, Montclair State University ( 1994)
• "Excellence in Teaching International Marketing Award", Precision Custom Coatings LLC ( 1994)
• The second Title VIB grant , US Department of Education ( 1997)
• NASBITE, "Program Excellence Award" to ITCC for developing and offering outreach services through ITCC , NASBITE ( 1998)
• Gold Medal in appreciation of contribution in building institutional relationships, Comenius Unviersity Faculty of Management, Bratislava ( 2001)
• Invited to share my teaching/research experiences at the IIMB (#1 Ranked Business School) at its 50 Anniversarysary , Indian Institute of Management Bengalore (IIMB) (August 2024)