Academic Department

Strategic Communication

College of Communication and Media

The Department of Strategic Communication offers two majors, Advertising and Social Media & Public Relations, equipping students with the skills to develop strategic messages that drive measurable results. From crafting advertising campaigns to building public relations strategies, our programs prepare students for professional success with cutting-edge tools, modern facilities, and faculty who bring deep expertise and real industry connections. Students develop as strategic thinkers, integrating data analytics, digital storytelling, and ethical decision-making to create real-world impact. Our programs are designed not just to keep pace with the rapidly evolving digital landscape, but to prepare students to lead in it.

: cmstchair@montclair.edu
: Morehead Hall 104B

Students working on their computers at a long table.

What Sets the Strategic Communication Department Apart

Faculty Who Are Working Professionals and Scholars

The Department of Strategic Communication offers students unmatched access to major industries, experiential learning opportunities, and professional mentorships.

Connection to the NYC Market

Located just outside New York City, CCOM sits at the edge of one of the world's most dynamic media markets. Through internships and industry partnerships, students build the professional networks that launch careers.

Group photo of students and faculty involved in the Strategic Communications Center.

Where Data Meets Real-World Practice

The Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication is a state-of-the-art communications hub at Montclair's College of Communication and Media. Equipped with social listening platforms, content creation apps, and consumer insights tools, the Center supports hands-on instruction, faculty research, and co-curricular activity all under one roof.

View Center's Page

Programs of Study

B.A. in Advertising

B.A. in Social Media & Public Relations

Note from the Chair

"The Department of Strategic Communication has unique access to industry and an approach centered on giving students hands-on opportunities to develop the skills for immediate success in fields like advertising, public relations, and social media."

Dr. Bond Benton

Professor, Strategic Communication, Academic Affairs