Journal Article: K. Winterich, G. Nenkov, G. Gonzales (2019). Knowing What It Makes: How Product Transformation Salience Increases Recycling. Journal of Marketing
Journal Article: G. Gonzales, L. Bolton, M. Meloy (2019). Why do consumers think it is fair to pay more when buying from producers versus retailers?. Marketing Letters
Other: K. Winterich, G. Nenkov, G. Gonzales, B. Keogh (2019). Recycling rates could rise significantly with this simple tweak. The Conversation
Journal Article: G. Gonzales, C. Berry, M. Meng, R. Leary (2023). Identifying and Addressing the ‘Health Halo’ Surrounding Plant-Based Meat Alternatives in Limited Information Environments. Journal of Public Policy & Marketing
Conference Proceedings: M. Mann, G. Gonzales, B. Murdock, C. Jayachandran (2024). Higher Education as a Catalyst for Sustainable Development- Montclair State University and Place-Based Community Engagement. Proceedings of the Annual Academy of Global Business Research and Practice Conference
Journal Article: G. Gonzales (). Who Deserves to Profit? Consumer Fairness Judgments of Producers vs. Retailers. Psychology & Marketing
Journal Article: G. Gonzales, M. Meng, R. Leary (). Disposal Paralysis: Cognitive Dissonance and Suboptimal Disposal Decisions. Psychology & Marketing
Journal Article: G. Gonzales, J. Slot, M. Meloy (). When High-End Designers Partner with Low-Cost Retailers: Bridging the Access Gap. Journal of Retailing
Journal Article: R. Zumba, G. Gonzales (). Benefit-Based Retail Displays for Brand Extensions. International Review of Retail, Distribution, and Consumer Research
Journal Article: G. Gonzales, F. Wu, K. Haws (). Ravishing Enough to Reuse. Journal of Consumer Psychology
Journal Article: K. Sergueeva, G. Gonzales (). Does AI Authentication Help or Hinder the Sale of Secondhand Products?. Journal of Retailing and Consumer Services
Honors & Awards
Financial Times Responsible Business Education Award (runner-up), Financial Times (January 2022)
Distinguished Winner, Annual Award for Responsible Research in Marketing, American Marketing Association, EBSCO, Responsible Research in Business & Management (December 2021)
MSI/H. Paul Root Award, Marketing Science Institute, American Marketing Association (March 2020)
